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“Online marketing” and “digital marketing” are both terms that are often confused and misused. I work in the industry, yet have found myself wondering should I write “online” or “digital?”

With the advent of the internet, marketing has changed through the years. In the basic sense of the word, marketing is defined as the process of selling or promoting a business. Marketing methods fall under two categories – traditional marketing and digital marketing.

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and… Read more“The Future of Digital Marketing”

Multi-channel marketing is a necessary strategy for the modern marketer. Today’s consumers are everywhere – and they expect brands to meet them wherever they are. 

New business strategies arise daily, due to the active and dynamic growth of the IT sector. Insourcing and outsourcing are two common ways to develop your IT part of the business. There are a lot of qualified outsourcing IT companies that provide outsourcing IT services, like https://itsvit.com/, for example. But,… Read more“IT outsourcing vs insourcing”

  The Internet does not have an assigned dominant language or nationality. It is, by definition, a global edifice. The World Wide Web is global, but it’s very easy for businesses to fall into the trap of forgetting about international content. This is in part because Google is so good… Read more“Can an English Website Rank Well in Other Countries?”

  Sometimes, you notice your traffic drop for seemingly no reason. You haven’t made any changes to your site recently, certainly nothing that would flag you for a penalty. You poke around and find nothing obviously out of place, but then you see it. When you run a Google search,… Read more“Fixing Google’s “This Site May Be Compromised” Warning”

  In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content. In the years since, Google has refined it’s detection and penalty system, but… Read more“Is Duplicate Content Harmful on E-Commerce Product Pages?”

  Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated program with Google. That said, sometimes Google just isn’t… Read more“The Most Effective PPC Alternatives to Google AdWords”