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Marketing Automation Tips for Small Business

August 5, 2019September 14, 2019 admin

Business automation is a big buzzword right now. Everyone wants to do it, but many people don’t really know what it means. With more and more tools coming out all the time that promise the world to small business, it’s hard to know what delivers and what doesn’t.

WHAT DOES A GOOD BACKLINK LOOK LIKE?

August 4, 2019July 27, 2019 admin

Why is that a fun fact? Well, (A) that’s Drew in the photo above (it’s okay if you don’t recognize him outside of Nyquil advertisements) and (B) I was just thinking about that adorable moment after he won the 2009 Super Bowl and brought his son on the field with… Read more“WHAT DOES A GOOD BACKLINK LOOK LIKE?”

What Is Your ‘Target Audience’ in Marketing?

August 3, 2019September 14, 2019 admin

When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be… Read more“What Is Your ‘Target Audience’ in Marketing?”

What Is a Marketing Objective?

August 2, 2019September 14, 2019 admin

Marketing objectives help your business move forward. Typically, they are specific, easy to measure, possible to achieve, not too ambitious, and designed with a time frame. Successful marketing objectives are formulated and written in a prescribed way to secure the desired results. For example, “Increase market share by 15% within… Read more“What Is a Marketing Objective?”

Traditional Versus Internet Marketing: Which One Is Best?

August 1, 2019September 14, 2019 admin

Many new home business owners focus so much energy on their products and service, not recognizing that success isn’t just from what the business offers, but also from the ability to reach customers and get them to buy. Marketing is a crucial element to home business success.

The Different Types of Marketing Strategies

July 31, 2019September 14, 2019 admin

While they all sound the same, interactive, digital, and internet marketing are each unique. But what makes them different? We often use them interchangeably, and this can cause confusion. Each area of marketing requires a knowledge base for different products and different strategies.

6 of the Best SEO Link Building Software Solutions in 2019

July 30, 2019July 27, 2019 admin

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.

How better security boosts SEO

July 29, 2019September 14, 2019 admin

Website security isn’t glamorous. It’s not good looking, or fast moving, or the bit that makes your clients sit back in their chairs and say wow. It’s just not. But maybe it should be. Because as well as quietly protecting you from a whole world of potential threats, great website… Read more“How better security boosts SEO”

You Can’t Separate Social Media and SEO

July 28, 2019September 14, 2019 admin

When Ian Lurie originally wrote on this subject in 2008, he argued that “your success in social media will eventually depend on search ranking.” Over the last 10+ years, what we have actually seen is the transition to social media platforms operating as an ecosystem in their own right. You can search,… Read more“You Can’t Separate Social Media and SEO”

What Is Retargeting in Marketing?

July 27, 2019September 14, 2019 admin

Retargeting in marketing, also known as remarketing, is a powerful way to re-engage customers who have previously interacted online with your brand.

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"Finding true experts to deliver professional development to my member coaches is an ongoing challenge. Gihan is a stand-out Guru. He has a very professional delivery style and his presentations are packed with rich content. Rare too, to find a techie that can explain how things work and how to use them! I would recommend Gihan Perera to information experts such as speakers and coaches who want to embrace the technology to support their business."
Sally Parrish, Managing Director, ANZI Coaching

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