Month: July 2019

With the advent of the internet, marketing has changed through the years. In the basic sense of the word, marketing is defined as the process of selling or promoting a business. Marketing methods fall under two categories – traditional marketing and digital marketing.

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and… Read more“The Future of Digital Marketing”

Multi-channel marketing is a necessary strategy for the modern marketer. Today’s consumers are everywhere – and they expect brands to meet them wherever they are.