If you have been running a website for long, you are probably already aware that its success or failure can seem a little complicated. It isn’t enough to just have a website for your business, it needs to be a great one. This means high-quality images, well-written text that includes… Read more“What Percentage of Your Links Should Point to Your Home Page?”
As any business publication will assure you, multichannel marketing is a new reality. In order to be successful, a business must market itself in more than one way; this can be done by using a mix of SEO, email, social, PPC, etc. However, how do you know which channels will be most effective… Read more“How to Use Multichannel Marketing”
Digital marketing leverages digital technologies including websites, social media, blogs, email, and mobile apps to reach new customers and engage with current customers. Digital marketing strategies are composed of many components, depending on the type of business you have and how you interact with your customers, but most plans should incorporate five key… Read more“Digital Marketing Checklist”
Why is that a fun fact? Well, (A) that’s Drew in the photo above (it’s okay if you don’t recognize him outside of Nyquil advertisements) and (B) I was just thinking about that adorable moment after he won the 2009 Super Bowl and brought his son on the field with… Read more“WHAT DOES A GOOD BACKLINK LOOK LIKE?”
When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be… Read more“What Is Your ‘Target Audience’ in Marketing?”
Marketing objectives help your business move forward. Typically, they are specific, easy to measure, possible to achieve, not too ambitious, and designed with a time frame. Successful marketing objectives are formulated and written in a prescribed way to secure the desired results. For example, “Increase market share by 15% within… Read more“What Is a Marketing Objective?”
All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.