In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content. In the years since, Google has refined it’s detection and penalty system, but… Read more“Is Duplicate Content Harmful on E-Commerce Product Pages?”
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The Most Effective PPC Alternatives to Google AdWords
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated program with Google. That said, sometimes Google just isn’t… Read more“The Most Effective PPC Alternatives to Google AdWords”
Is It Possible to Claim an Inactive Twitter Profile?
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already taken, most of them perfectly legitimate. So, can… Read more“Is It Possible to Claim an Inactive Twitter Profile?”
What Is Citation Building for Local SEO, and Is It Effective?
The Internet has completely changed the way people do business. There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a… Read more“What Is Citation Building for Local SEO, and Is It Effective?”
Can a Website Rank Well Without Any Backlinks?
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authority, becomes a permanent fixture among the top results regardless of… Read more“Can a Website Rank Well Without Any Backlinks?”
How to Outrank a Larger Website in Search Engines
If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences and grow unopposed. Now that you’re… Read more“How to Outrank a Larger Website in Search Engines”
SEO Do’s and Don’ts with Font Sizes and Colors
From the perspective of the webmaster, color and font size doesn’t seem to have anything to do with SEO. From the perspective of the designer, SEO has very little to do with picking colors for an effective website. From both sides, there is a disconnect between design and… Read more“SEO Do’s and Don’ts with Font Sizes and Colors”
Yoast WordPress SEO Versus All in One SEO Pack
It’s a showdown between heavyweights. Yoast in one corner, All in One in the other. They’re both powerhouses in the WordPress SEO scene. They’re both huge, robust plugins with dozens of valuable SEO features. They’re both capable of doing just about everything you could want with your blog SEO…. Read more“Yoast WordPress SEO Versus All in One SEO Pack”
11 Tricks to Increase Your Google+ Reviews
Reviews are incredibly important to your business. They influence customer decisions in a number of ways. This includes both positive and negative reviews. Positive reviews may be sponsored or false, while no business will pay for negative reviews. Public negative reviews are a way for a business to showcase… Read more“11 Tricks to Increase Your Google+ Reviews”
How Many Words Should You Have on Your Homepage?
Webmasters looking to optimize their site for SEO leave no stone unturned. Everything is a potential vector for site improvement, from the pixel height of the navigation links to the hex color code of the call to action buttons. The home page is absolutely one of the most important… Read more“How Many Words Should You Have on Your Homepage?”