As any business publication will assure you, multichannel marketing is a new reality. In order to be successful, a business must market itself in more than one way; this can be done by using a mix of SEO, email, social, PPC, etc. However, how do you know which channels will be most effective… Read more“How to Use Multichannel Marketing”

Digital marketing leverages digital technologies including websites, social media, blogs, email, and mobile apps to reach new customers and engage with current customers. Digital marketing strategies are composed of many components, depending on the type of business you have and how you interact with your customers, but most plans should incorporate five key… Read more“Digital Marketing Checklist”

Business automation is a big buzzword right now. Everyone wants to do it, but many people don’t really know what it means. With more and more tools coming out all the time that promise the world to small business, it’s hard to know what delivers and what doesn’t.

Why is that a fun fact? Well, (A) that’s Drew in the photo above (it’s okay if you don’t recognize him outside of Nyquil advertisements) and (B) I was just thinking about that adorable moment after he won the 2009 Super Bowl and brought his son on the field with… Read more“WHAT DOES A GOOD BACKLINK LOOK LIKE?”

When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be… Read more“What Is Your ‘Target Audience’ in Marketing?”

Marketing objectives help your business move forward. Typically, they are specific, easy to measure, possible to achieve, not too ambitious, and designed with a time frame. Successful marketing objectives are formulated and written in a prescribed way to secure the desired results. For example, “Increase market share by 15% within… Read more“What Is a Marketing Objective?”

Many new home business owners focus so much energy on their products and service, not recognizing that success isn’t just from what the business offers, but also from the ability to reach customers and get them to buy. Marketing is a crucial element to home business success.

While they all sound the same, interactive, digital, and internet marketing are each unique. But what makes them different? We often use them interchangeably, and this can cause confusion. Each area of marketing requires a knowledge base for different products and different strategies.

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.

Website security isn’t glamorous. It’s not good looking, or fast moving, or the bit that makes your clients sit back in their chairs and say wow. It’s just not. But maybe it should be. Because as well as quietly protecting you from a whole world of potential threats, great website… Read more“How better security boosts SEO”