Multi-channel marketing is a necessary strategy for the modern marketer. Today’s consumers are everywhere – and they expect brands to meet them wherever they are. 

New business strategies arise daily, due to the active and dynamic growth of the IT sector. Insourcing and outsourcing are two common ways to develop your IT part of the business. There are a lot of qualified outsourcing IT companies that provide outsourcing IT services, like https://itsvit.com/, for example. But,… Read more“IT outsourcing vs insourcing”

  The Internet does not have an assigned dominant language or nationality. It is, by definition, a global edifice. The World Wide Web is global, but it’s very easy for businesses to fall into the trap of forgetting about international content. This is in part because Google is so good… Read more“Can an English Website Rank Well in Other Countries?”

  Sometimes, you notice your traffic drop for seemingly no reason. You haven’t made any changes to your site recently, certainly nothing that would flag you for a penalty. You poke around and find nothing obviously out of place, but then you see it. When you run a Google search,… Read more“Fixing Google’s “This Site May Be Compromised” Warning”

  In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content. In the years since, Google has refined it’s detection and penalty system, but… Read more“Is Duplicate Content Harmful on E-Commerce Product Pages?”

  Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated program with Google. That said, sometimes Google just isn’t… Read more“The Most Effective PPC Alternatives to Google AdWords”

  Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already taken, most of them perfectly legitimate. So, can… Read more“Is It Possible to Claim an Inactive Twitter Profile?”

  The Internet has completely changed the way people do business. There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a… Read more“What Is Citation Building for Local SEO, and Is It Effective?”

  Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authority, becomes a permanent fixture among the top results regardless of… Read more“Can a Website Rank Well Without Any Backlinks?”

  If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences and grow unopposed. Now that you’re… Read more“How to Outrank a Larger Website in Search Engines”